workspace solutions

WORKSPACE LOGO

 With the continued evolvement of the marketing strategy of Workspace Solutions the use of logo’s has come into play, and the origin of the company graphics I hope to explain as part of my concept  in the creation of the company philosophy.

The WS letters of WORKSPACE SOLUTIONS being both in outline and shadow are free flowing in form, contrast with the perfection of the yin yang symbol which traditionally sits within a circle, a form being perfect without beginning or end. These two graphic emblems are combined to represent the direction in which I started and continued to direct the company.

 The WS part of the logo like the yin yang symbol is in two parts one a positive defined shape and the other a shadow reflection. This shadow represents the conceptual design side of the business, the origins of any design starts life in the grey areas of the mind and must not be allowed to follow constricted thoughts but allowed to flow freely outside the perimeters of any preconceived paradigm. From this beginning the concept can then be allowed to fit the restrictions of manufacture and market acceptance.  

 The two forces of yin yang are believed to be both complimentary and contrasting. Each makes up what the other lacks and the wholesome of the world would be incomplete if there were a deficiency in either. The origin of Workspace was in the design world but it became obvious that on its own was incomplete, a deficiency that required a manufacturing arm not tied to market whims each to compliment the other. Yet a manufacturing arm on its own is not complete it requires the client to complete the picture.  

With the growth in the company after twelve and a half years it has become evident that it is time to expand on the marketing of the company, the original passion to ground the company in product design has not diminished and on this grounding we hope to expand our company to  greater outside world.